Bukhara Aidarus: The woman behind the brand
"Ever since I can remember, I was always on the lookout for new hobbies and activities to keep some semblance of stability in the face of constant transition. I found solace in arts, crafts, and writing. Royal Aidarus started as my way of making art with a story and sharing things I learned along the way. For me, knowing that there are people who are as passionate about my interests as I am means everything, and it’s exciting to know that through my passion, others can relate regardless of wherever they call home."
Bukhara Aidarus, founder and the face behind Royal Aidarus, is passionate about all things art, fashion, and crafts. Everything started as a hobby from a very young age, but with time she fondly nurtured her interest as she traveled the world, discovered, and learned about new cultures.
Growing up, Bukhara and her parents moved from country to country so her father could make a living. She could never call one place home because right when she began settling in a new country, it was time to move to the next one. With the constant relocation, she felt like she belonged everywhere and nowhere simultaneously.
Nevertheless, Bukhara collected pieces of memories from each place every time and coped by writing and crafting art pieces that reflected a fusion of her new and old surroundings and still hold these memories dearly in her heart to this day. Because of this intrinsic link between herself and Royal Aidarus, she refers to herself as the "Chief Essense Officer" as she attempts to embody the mission and values of this company every minute of every day.
She currently lives in Southeast Michigan and enjoys immersing herself in new cultures, languages, art, story-telling, and fashion. Intending to connect with the locals and expatriates alike, Bukhara realizes humanity is united by one's values, fears, pain, pleasure, and ambitions.